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News
Luxury goods
In 2016 Bill Gates, just like in 2015, was the richest man in the world.
The American business magazine Forbes estimated his assets at $75 billion, that's $4.2 billion less than the year before. Yet the former CEO of Microsoft is not known as an icon of luxury and high living, large yachts and expensive cars are not for Gates! His preference is towards charity projects and the funding of medical research
[read more].
Liberté, égalité, fraternité
The French national motto ('freedom, equality, brotherhood') dates back from the French revolution, more than 2 centuries ago. Since then, those values have trickled through Europe with ups and downs. How free, equal and connected do people in Europe feel today? It proves to be a big majority, who feels free, equal and connected. Almost three quarter of the Europeans (74%) say they feel free to do what they want. About 6 out of 7 Europeans agree with the statements 'Where I live, I feel equal to others' (86%) and 'I feel connected to the country where I live' (85%), while 77% feel connected to the neighbourhood where they live.
[read more].
Release 2016: There is nothing average about Europe's Affluent
For the 21st time, Ipsos released the Affluent Survey Europe, which maps the behaviour of Europe's most affluent individuals - across 21 countries. The Main 2016 findings include: International media brands have expanded their penetration among Europe's affluent through digital delivery platforms.
[read more].
Everything you need to know about the European affluent
This first edition of the newsletter tells you all about the interests and leisure activities of the upper layer of the European population. The wealthiest part of the population is generally also made up of the hardest workers with relatively little free time. But once they have free time, they prefer to spend it as quality time. Often as a holiday or short break, but also visiting the theater, cinema and sports are favorite activities during leisure hours. 8 out of 10 of the affluent reported that they use their free time to unwind and relax.
[read more].
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